punto-conecta

We’re the research partner you need to grow

The company

The company was founded in 2001. Since then, we have been offering a full range of market research services to global clients.

We’ve got a clear mission: providing robust, cutting-edge and inspiring market research and insight services, to help our clients find innovative solutions, define the best strategies and make the right business decisions.

 We know how to draw the actionable knowledge you need.

Our team

We’re a team with experience and youth, who works rigorously and imaginatively.

CONECTA brings the long and varied experience of a human team that possesses the passion and skills necessary to make each research project useful and fruitful.

We strive to be a company where those working in it can find their opportunity for professional and personal development.

Our team

Miguel Muñoz

MANAGING DIRECTOR

Óscar Chicharro

CLIENT SERVICE DIRECTOR

Mónica Ciapponi

CLIENT SERVICE DIRECTOR

Roberto Corral

RESEARCH DIRECTOR

Esther Fdez.-Mayoralas

OPERATIONS DIRECTOR

Juan Cano

SENIOR RESEARCH EXECUTIVE

Carmen Sancho

SENIOR RESEARCH EXECUTIVE

Jose Ángel Domínguez

SENIOR RESEARCH EXECUTIVE

Pilar Sanz

SENIOR RESEARCH EXECUTIVE

Francis Serrano

SENIOR RESEARCH EXECUTIVE

Ana Díaz

SENIOR RESEARCH EXECUTIVE

Álvaro Castillo

SENIOR RESEARCH EXECUTIVE

Irene Román

RESEARCH EXECUTIVE

Javier Rodríguez

RESEARCH EXECUTIVE

Estefanía Pinilla

RESEARCH EXECUTIVE

Rafael Villalonga

RESEARCH EXECUTIVE

Ana Rubio

RESEARCH EXECUTIVE

Miguel Martínez

SYSTEM MANAGER

Chus Carreño

DATA PROCESSING AND PROGRAMMER

Ana García

DATA PROCESSING AND PROGRAMMER

Gema Díez

BACK OFFICE

Piedad Perea

ACCOUNTING AND FINANCE

Isabel Rodríguez

FIELDWORK MANAGER

Dolores Blanco

OPERATIONS AND FIELDWORK

Alberto Delgado

OPERATIONS AND FIELDWORK

María Lorido

OPERATIONS AND FIELDWORK

Aurora San Miguel

OPERATIONS AND FIELDWORK

Lali Chavero

OPERATIONS AND FIELDWORK

facilities and tools

We have the best people, facilities and tools for providing state-of-the-art market research.

Multidisciplinary team

A multidisciplinary team with proven experience in quantitative and qualitative research, as well as in logistics and fieldwork procedures.

Call-center for telephone interviews

Computer-assisted telephone interviewing (CATI) operation equipped with the latest technology (automatic dialing and remote listening and supervision)

Focus group facilities

Focus group and workshop facilities equipped with adjoining rooms with one-way mirrors, CCTV, and a proprietary system for remote viewing via video-streaming/Live Video.

Fieldwork network

An extensive and well tested international network of collaborators and partners.

Zona Conecta Online platform

ZOna COnecta (ZOCO) is our integrated platform for managing online qualitative research and insights communities. ZOCO allows you to manage short- or long-term communities with very different research objectives, thanks to the platform’s wide range of tools: express questions, open forums, Delphi forums, scouting tasks, diaries, surveys, blogging, focus chats…

Smartcoding

Conecta’s SmartCoding has been specifically designed for coding open-ended questions in market research surveys. Smartcoding combines semantic analysis tools and our experience in coding answers to open-ended questions.

Supervision and quality control

We have the experienced team and the strict work processes and quality control systems to ensure the best standards of reliability and validity in the data.

Why work with

Our clients trust us because CONECTA delivers innovation, actionable results, flexibility, agile response, personalization, experience and integrated services with the highest quality standards.

Innovation

We have been pioneers in the use of new methodologies (Eye Tracking, Implicit Testing, Choice Modelling, Design Thinking, Text Analytics)

Flexibility

We work with the flexibility required by the decision-making processes in the business environment.

Integrated service

Quantitative and qualitative researchers, as well as logistics and fieldwork specialists, work as a team to offer you a coherent and comprehensive service.

Experience

Our project managers and consultants have extensive experience in a wide range of industries, products and brands.

Agility

The best information is worthless if it doesn’t arrive on time. For this reason, we offer qualitative and quantitative Express Research for those decisions that just can’t wait.

Actionability

Our goal goes beyond providing mere data to deliver valuable actionable knowledge. Our aim is to provide action guidelines based on a deep understanding of the nature of the decisions at stake.

Personalization

We offer personalized attention, we listen and work closely with our clients to create the right setting for an ongoing exchange of ideas. We design and adapt the research tools and methods to suit each client’s needs.

Quality

All CONECTA’s work, from fieldwork to results reporting, is subject to a meticulous supervision and quality control. CONECTA is certified in accordance with the UNE-EN ISO 9001:2008 regulations, works in line with the AENOR UNE-EN ISO 20252:2006 quality standards, and abides by the ESOMAR and AEDEMO quality standards.

and Data Protection

Committed to the highest quality standards

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