Solutions for understanding, inspiring and guilding decision making in all business areas


We provide research solutions for the different decision-making scenarios in product development, brand strategy and in consumer and customer management.

Market Intelligence

Research for understanding your market at current and its evolution, and uncovering market gaps and trends.

U&A Research, Segmentation, Competitor Analysis, Business Intelligence, Market Gap Analysis and Business Opportunity Identification, Evolution and Trends, Consumer Insights Research.

Brand Strategy

Research for designing, building, developing, evolving or repairing brands.

Image and Positioning Research, Brand Equity, Brand Tracking, Rational and Emotional Choice Drivers, Social Media and Brand Research.

POS Strategies

Research for optimizing POS strategies.

Store Check Research, Shopping Trip Analysis, Retailer Shelf Analysis, Eye Tracking, Stoppability and Findability Test.

NPD and Innovation

Research for developing a more competitive offer and designing the products of the future.

Insight Detection Research, Product and Service Design, Design Thinking Research, Creative Concept Generation, Concept and Product Tests, Sensory Tests, Guidance Product Tests, Hybrid Product Lab., Max-Diff., Sales Potential Estimation, Pricing Research, Conjoint Analysis and Choice Modelling.

User Experience Design

Research to help design compelling user experiences with products and services.

Heuristic evaluation, Eye Tracking, Usability Lab, Card Sorting, Remote testing, Ethnographic Research, Usability Focus Groups.

Consumer Insights

To understand how consumers think, feel, decide and behave.

Research on Values, Expectations, Habits and Attitudes, Segmentation, Ethnographic Research, Consumer Decision Journey, Trends, figuring out the New Consumer.

Communication & Advertising

Research for developing a more effective and impactful communication that creates an emotional bond with the consumer and mobilize purchase or subscription.

Insight Research, Concept Testing, Advertising Pre-testing, Post-testing and Tracking, Packaging Tests, Communication Strategy Development, Emotional Response Test.

Pricing Strategy

Determining the optimal pricing strategy for a product or service is one of the trickiest decisions for any business. Pricing Research is a highly specialized area. At CONECTA, we have extensive experience and in-depth knowledge of the research techniques that can help you come up with the best pricing strategy.

Van Westerndorp, Conjoint Analysis, Menu Based Choice, Choice Modelling, “What-if” simulations.

Managing Customer Satisfaction

CONECTA has developed theVOCmonitor a research platform specifically designed for comprehensive management of the customer experience.
Service Quality Audits, Research and Continuous Monitoring for CRM, Strategic Customer Satisfaction Analysis, Voice of the Customer (VOC) Analysis and Management, NPS


In-depth understanding of the present to get an insight into the drivers of change. Analysis of development patterns to figure out the future.

Solutions for understanding, and guiding decision making

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