punto-conecta

Methods

ZOCO, for qualitative online research

The challenge:

The internet and the social media are having a great impact on market research. Such a powerful platform for talking, listening, disseminating and collecting information couldn’t be seen but as an opportunity by the market researcher. It poses a formidable challenge, though. That of avoiding being buried by the massive amount of information so easily gathered.

How we do it:

We, in CONECTA, pioneered the use of the internet for qualitative research by developing ZOCO, a comprehensive platform for short and long term insight communities designed to engage groups of customers and collect information from them through multiple tools:

  • 1 to 1 chat between respondent and moderator
  • Ethnographic diaries to obtain detailed information (textual and visual) about respondents’ life style, specific consumption experiences, etc.
  • Videoblogging to share videos of specific routines and experiences
  • Online FGs where a reduced number of respondents are invited to a private chat to discuss and go deeper into some specific issues or stimuli
  • Forums where respondents contribute their own opinions and contents on specific topics
  • Scouting tasks, in which respondents are asked to browse in the internet or go on safari offline collecting information and visual records about a specific topics.

Para poder ofrecer los servicios de la web: www.conectarc.com/ y poder administrar la página, CONECTA RESEARCH AND CONSULTING, S.L. y, en su caso, otras empresas relacionadas con la prestación de los servicios contenidos en dicha web, guardaremos cierta información en su ordenador mediante el uso de las cookies. Solo si nos autoriza a guardar las cookies en su ordenador, le será permitido navegar por la página web de CONECTA RESEARCH AND CONSULTING, S.L. y ver toda la información y servicios. Si quiere saber qué son las cookies, cuáles utiliza esta página web y cómo eliminarlas, consulte la política de cookies de la web de CONECTA RESEARCH AND CONSULTING, S.L. más información

Los ajustes de cookies en esta web están configurados para «permitir las cookies» y ofrecerte la mejor experiencia de navegación posible. Si sigues usando esta web sin cambiar tus ajustes de cookies o haces clic en «Aceptar», estarás dando tu consentimiento a esto.

Cerrar