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Research Solutions
We design and carry out research programmes to provide answers for each client's specific needs. We provide research solutions for the different decision scenarios when developing products and brand strategies or managing clients and consumers:
Social and trend analysis
· Trend spotting and analysis
· Values and social attitudes studies
· Use and attitude studies
· Market segmentation
· Brand and positioning analysis
Innovation and development of products and services
· Insight detection
· Research for design and innovation
· Creative generation of concepts
· Concept tests
· Product and prototype tests
· Estimation of the potential of new products
Pricing Strategy Studies
· Trade-Off and Conjoint Analysis
User experience analysis
· Usability tests
Evaluation and monitoring of brand development and the effectiveness of marketing actions
· Communication tracking
· Brand and positioning tracking
· New product tracking
Development of communication and advertising
· Communication pre-tests
· Communication post-tests
· Development of communication strategies
Client satisfaction studies
· Service Quality Audits
· Continuous research and measurement for CRM
· Strategic analysis of client satisfaction
Business to Businness
· Professionals and SOHOS, IT managers, directors, purchase managers, hotel & catering, distribution and small shops.
Social and trend analysis
Market and brand strategy analysis
Innovation and development of products and services
Pricing Strategy Studies
User experience analysis
Evaluation and monitoring of brand development and the effectiveness of marketing actions
Development of communication and advertising
Client satisfaction studies
Business to Business
