Online & Network Research

At Conecta we have been using the internet for years as a way of getting to the users/consumers of products and services.

Social networks, forums, blogs, communities and any of the so-called collaborative web sites in general have modified the consumer's role, so we have to adapt our research methods, approaches and strategies.

Network Research is Conecta's response to this new scenario.
Most of the research on internet, such as online surveys, maintains the traditional way of communication between interviewers and interviewees. It uses the online environment but does not really make the most of the new ways of interaction that are appearing on the net.

With Network Research we have access to information by generating, boosting and revitalising the communication exchange amongst consumers that usually takes place spontaneously on the net.

Conecta has developed ZOna COnecta, a comprehensive online research platform where new tools and groups of consumers are combined in order to have access to more varied and complex information.

 

The main online access panel suppliers collaborate with us when carrying out ad hoc studies with large samples.