Qualitative Research

We carry out qualitative research using imaginatively all the methodologies for exploration and in depth analysis of attitudes, points of view, emotions, behaviours and trends in depth:

Discursive techniques
-Discussion groups
-Minigroups and triangular interviews
-4x4 groups
-Creative and workshop groups

Narrative techniques
-Personal interview
-Life stories
-Consumption diaries
-Blogging research

Observation techniques
-Ethnographic interviews
-Mistery Shopping
-Systematic and participative observation

Network Research
-Scouting
-Focuschat
-Forums
-Communities

•Detection of insights, trends and market opportunities

•Analysis of the brand value, by establishing short-, medium- and long-term needs, and the actions that must be prioritised.

•Communication pre-test, taking into account the relevance of the messages and the opportunity and suitability of the channels and windows used to broadcast the information

•Detection of drivers and development of new communication schemes

•Intercultural studies with new immigrant and foreign communities

•Studies for creativity, innovation and evolution of the products, formats and channels of marketing, distribution and communication

•Design of visual communication of packs, logos and elements with the corporate image

•Workshops to encourage and reinforce the reflection and creativity processes in companies